About Us

Frank Sanchez is the owner of Simply Sold and a seasoned real estate entrepreneur with more than two decades of experience in the industry. He began his career running and owning a real estate brokerage , where he developed a deep understanding of traditional transactions, negotiation, and client service.
After transitioning from the brokerage world, Frank recognized a major gap in the market: many homeowners needed a faster, simpler, and more convenient way to sell — without the stress of the traditional listing process. That realization led him to build a company focused on providing real solutions for real sellers. His mission is simple: offer multiple selling options and guide homeowners toward the best choice for their situation — even if that choice isn’t with his company.

Frank is passionate about delivering exceptional customer service and operating with strong core values. His company culture is built on four foundational principles:

Own It
Always Be a Good Human
Continuous Improvement
And above all, Integrity in every seller and every situation

He believes real estate is more than transactions — it’s about helping people solve problems during important transitions in their lives.

Outside of business, Frank is a dedicated family man. He enjoys spending time with his wife, Alexia, and their three children, cheering at sports games, traveling together, and creating lifelong memories. Sports are a big part of family life, and they proudly root for teams like the Knicks, Milwaukee Bucks, Giants, Packers, 76ers, and Steelers.

Frank believes in maintaining a strong local presence in every market he serves and values building genuine relationships in the communities where he operates. His team is committed to earning trust through quality conversations, transparency, and consistent follow-through.

At the end of the day, Frank’s goal is simple: serve people well, operate with integrity, and always deliver real solutions.

Larry Friedman has acquired over $40 million in single-family residential assets across New York and Connecticut. He has served as a fund manager for SDF Capital Fund I and Deal House Capital Funds I and II, focusing on residential fix-and-flip investments.
As co-founder of SDF Capital, he oversees acquisition structuring and construction management for distressed single-family properties.

Previously, Mr. Friedman was a Principal and co-founder of a top New York City real estate brokerage firm, helping scale the company to over 500 agents and a top 10 market ranking. Earlier in his career, he worked in equity research at leading investment banks and as an accountant at Ernst & Young.

He holds a B.S. in Accounting from SUNY Albany and is a Certified Public Accountant who has passed Levels I and II of the CFA exam.

Paul Weir is the Director of Operations at Simply Sold RE. With over 15 years of experience in the Real Estate industry, Paul started his career in real estate brokerage. Over the course of his career, he also held positions with Principal investors in acquisitions, dispositions, asset management and portfolio management. After a brief stint in the Tech industry, Paul joined Simply Sold in April of 2025 to continue pursuit of his passion for Real Estate.
Paul grew up around Real Estate; his father was a developer, and that passion spread throughout the family as Paul and both his brothers pursued careers in Real Estate.
Paul’s goal is to make sure that every seller that Simply Sold works with is treated fairly and with respect. Selling your home is a deeply personal decision and it is our job to guide you through that process.
Outside of work, Paul is an avid endurance athlete, competing in Traithlons, Ultra Marathons and Open Water swimming. He enjoys spending time outdoors, traveling and will never say no to a sushi dinner or a good slice of Pizza.

Laini currently works directly with sellers, guiding them through their options and creating smooth, win-win solutions. Her background is in the restaurant industry, where she worked alongside her father to open and operate multiple businesses. That experience taught her strong communication, customer service, and problem-solving skills — which have helped her immensely in her current role.
Laini’s areas of expertise include seller communication, relationship building, negotiation, and understanding property evaluations. She prides herself on being solutions-focused and maintaining professionalism while keeping the process smooth and efficient.Outside of work, she enjoy spending time with family and friends, exploring new restaurants, and continuing to grow both personally and professionally. She look forward to the opportunity to earn your trust — and your business — every step of the way!

Jackie A is a dedicated acquisitions specialist who is passionate about helping homeowners find solutions that best fit their needs. With a strong background in community outreach and education, Jackie brings empathy, communication, and problem-solving skills to every client interaction.
In real estate, Jackie focuses on helping homeowners navigate their options with confidence. Whether someone is facing a difficult situation, exploring selling opportunities, or simply looking for information, she is committed to providing honest guidance and creating smooth, stress-free solutions.Known for her professionalism, persistence, and caring approach, Jackie believes that real estate is not just about properties it’s about people. Her goal is always to make sure clients feel informed, supported, and empowered throughout the process.

Nina Theodore is a Senior Acquisition Manager at Simply Sold, a real estate investment firm specializing in direct-to-seller acquisitions across multiple markets nationwide. With over 10 years of experience spanning both the traditional agent space and the investor side of real estate, Nina brings a well-rounded, strategic perspective to every transaction.
Her background allows her to bridge the gap between retail and investor solutions, helping homeowners understand all of their options while guiding them toward the path that best aligns with their goals, timeline, and property condition. Nina works directly with sellers to structure solutions ranging from straightforward cash purchases to more creative approaches designed to maximize outcomes.
Known for her transparent communication and consultative approach, Nina prioritizes clarity, efficiency, and a seamless experience from initial conversation through closing. At Simply Sold, she plays a key role in sourcing and structuring investment opportunities, working closely with partners to evaluate property conditions, analyze market data, and deliver competitive offers.
Her ability to navigate nuanced seller situations—ranging from inherited properties and distressed assets to time-sensitive relocations—has made her a trusted advisor to both homeowners and investment partners.
Nina is committed to delivering a white-glove experience, ensuring every seller feels informed, supported, and confident in their decision—regardless of the path they choose.

Anthony, Specializes in working directly with home sellers who want a smooth, no-stress way to move on from their property. He guides people through the entire process of getting their homes off their hands as hassle-free as possible — no confusion, no pressure, just clear options and the best route for their situation. Every seller’s story is different, so he focus on strategy, communication, and making sure they feel confident every step of the way.
Outside of work, he is big on family — spending time with his nephew and niece keeps him grounded (and on his toes). And when the sun goes down, He’s tapped in with some major players in the nightlife scene, so yes, He knows how to negotiate in more than one arena.Fun fact: He sometimes wish he was a few inches taller — back in the day he was a top football player with serious dreams of the next level. Didn’t make it to the league, but that competitive drive? He brings that same energy to every deal he touches.

If you’re looking for someone who’s strategic, real, and actually cares about getting you the best outcome — I’m your guy.

Kevin Sanabria is a real estate professional who helps homeowners find simple, stress-free ways to sell their properties. He specializes in acquisitions, negotiation, and working directly with sellers to understand their unique situations and provide tailored solutions.
Kevin takes a consultative approach, focusing on listening, problem-solving, and creating win-win outcomes—especially for those looking to sell outside of the traditional listing process.Outside of work, he enjoys trying new restaurants, traveling, and exploring new places. 🌎🍽️

 

Nolan bought my first investment property at 19 using creative financing, and has been in real estate ever since. Ten years and over 100 transactions later, he handles the underwriting and asset management on our deals, making sure the numbers work and nothing gets overlooked.
Outside of work, he starts and trains quarter horses. Honestly, working with horses has taught him a lot — stay calm, be patient, and build trust. That’s pretty much his approach to everything he does.If you end up working together, He’ll walk you through everything step by step. No confusing jargon, no pressure — just an honest conversation about what makes sense for you.